Design – Anthony Brown Creates

Branding, Case Studies, Design, Design Thinking, Human Centered Design, Strategy, UX

Laureate University & University of Miami

Organization: Unleashed Technologies

Client: Laureate University & University of Miami

What: UX Design and Content Audit for the Masters in Sports Administration Online Program

Role: UX Researcher, Strategist, Proposal Writing & Design, Client Presentation, Project Management

Goal: Develop a comprehensive audit and review the UofM Masters in Sports Administration program content. Identify strategies to improve the user experience for prospective students by outlining a plan to boost inquiries and enrollments through the interaction and communication of the course.

Branding, Case Studies, Design, Design Thinking, Human Centered Design, Strategy, UX

AIGA Leadership Retreat: Lead By Design

Case Studies, Design, UX, Web

UX & UI Wireframe Collection

Company: Unleashed Technologies

Client: LabTestsOnline.org

What: UX Audit, Review, & Wireframe Concept

Why: LabTestsOnline.org required a full UX audit & heuristic review, as well as wireframe development as a suggested improvement over the current design. The key UX goals in this layout was to make search more prominent, consistent navigation for test listings, improved featured news visibility, and easier access to information. This was accomplished by refocusing the content layout, creating segmented content groups in less pages to reduce clicks, and refocusing the navigation on search & testing categories, to narrow the user’s focus.

Role: Concept Development, Wireframe Layout, UX Audit & Review

Design, Speaking, UX, Web

It’s Just F(ric)king Design

Reviews for It's Just F(ric)king Design

Design is a broad specification with many disciplines, and naturally, with such an expansive set of tools, practices and thought processes, it can feel seemingly impossible to define. As a result, some have sought to create tightly controlled representations of what “design actually is”. However, this line of thinking is … quite frankly, BS, and can be to our detriment in the ever evolving design landscape; leaving design out of some rather important and influential conversations, when it could (should) have a bigger role in general. Why? Because design plays a role in pretty much everything we do.

Branding, Case Studies, Design

Crōme Branding

Who: Crome LLC.

What: Identity Development

Why: CRoME is a high-end performance, education and fashion brand that specializes in hip-hop dance choreography and instruction. The brand identity needed to represent the sense of quality, strength, intelligence, dynamism and professionalism of its owner Maryland native choreographer & performer Crishon Jerome Landers.

Role: Art Direction, Concept Development & Design