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Branding, Case Studies, Design, Design Thinking, Human Centered Design, Strategy, UX

Laureate University & University of Miami

July 1, 2020 by Joseph Carter-Brown No Comments

UofM Countent Audit CoverOrganization: Unleashed Technologies

Client: Laureate University & University of Miami

What: UX Design and Content Audit  for the Masters in Sports Administration Online Program

Role: UX Researcher, Strategist, Proposal Writing & Design, Client Presentation, Project Management

Goal: Develop a comprehensive audit and review the UofM Masters in Sports Administration program content. Identify strategies to improve the user experience for prospective students by outlining a plan to boost inquiries and enrollments through the interaction and communication of the course.

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Reading time: 2 min
Branding, Case Studies, Design, Design Thinking, Human Centered Design, Strategy, UX

AIGA Leadership Retreat: Lead By Design

February 27, 2020 by Joseph Carter-Brown No Comments

Lead By Design, AIGA Leadership RetreatOrganization: AIGA Baltimore

Client: AIGA, The Professional Association for Design

What: 2018 National Leadership Conference Experience, Event Concept

Role: Conference Concept, Project & Resource Management, Session Ideation, Schedule Planning, and Framework Development

Goal: Produce a two and a half day leadership conference, hosted in Baltimore, to engage 300+ design leaders representing AIGA’s 72+ chapters from across the country.

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Reading time: 3 min
Branding, Case Studies, Design

Crōme Branding

January 1, 2018 by Joseph Carter-Brown No Comments
CROMElogos

Who: Crome LLC.

What: Identity Development

Why: CRoME is a high-end performance, education and fashion brand that specializes in hip-hop dance choreography and instruction. The brand identity needed to represent the sense of quality, strength, intelligence, dynamism and professionalism of its owner Maryland native choreographer & performer Crishon Jerome Landers.

Role: Art Direction, Concept Development & Design

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Reading time: 1 min